Via Oculia
Branding a Identity
Art Direction
Navigation
Print
Packaging
Website Design
Completed
2020
A completely new eyewear brand was created in Prešov, which, in addition to an e-shop, needed a modern and practical logo for its launch. In designing the logo, I drew inspiration from the name Via Oculia, which refers to the owner’s name and street, while also hinting that the brand’s products are part of street fashion.
The street is the defining element that we incorporated into the visual communication of this brand. We created not only a logo that corresponds with the street naming convention of the time, but also a symbol representing an intersection of streets.
All of this is complemented by a mix of colors that work not only on products and corporate materials but also in the store itself.
