Hobel
Naming
Branding and Identity
Art Direction
Colors a Typography
Print
Website Design
Completed
2017
The carpentry workshop Hobel, one of the largest domestic carpentries, offers its customers guaranteed product quality backed by years of experience.
To emphasize their strong brand, I designed the logo, website, and corporate stationery. Modern lines, the use of tables, and appropriate typography create a confident design inspired by old carpentry blueprints.
The resulting visual connects a modern approach with the honest craftsmanship of carpentry.
