Willform
Naming
Art Direction
Branding and Identity
Print
Website Design
Completed
2016
The construction company Willform, operating in large and demanding projects, needed to create a new name, branding, and identity to help it stand out in a competitive market.
The defining element of the new logo is derived from the perspective of the layers of a building, forming the visual foundation for all company materials. The logo is thus easily memorable while also conveying the expertise and stability that the company presents.
