FA+Medical
Naming
Branding and Identity
Art Direction
Colors a Typography
Print
Packaging
Completed
2020
For the skincare products in the FA+Medical range, I helped create the name and visual identity for the new products.
The minimalist packaging design uses subtle black-and-white and embossed elements combined with clean typography, emphasizing the technical perfection and purity of the products. The dominant geometric element in the overall design is the circle, symbolizing the infinite aspect of time connected with beauty and longevity.
The new packaging for the cosmetic products includes bio-based plastics in tubes and bottles, with additional solutions for refills (reducing plastic content by more than 60%).
