mvi

The company mvi, which deals with the relationship between art, IT, and technology, needed a new logo and identity that would emphasize its core philosophy.

In the design process, I was inspired by data and IT elements, which led me to create a flexible and dynamic identity characterized by an impressive color foundation. The result is a playful and functional logo that symbolizes harmony, optimism, and a balance of colors with clean space.

The advantage of the design is its flexibility, as the logo is “transformed” into a series of icons and graphics depending on the different services and needs of the company.